Premier Ford-About Us

The Island's Ford Store For Nearly 100 Years

Premier Ford is the Ford main dealer and Transit Centre for the Isle of Wight. Whether you require a new Ford car, a used Ford car or a commercial Ford vehicle on the Island, the team here at Premier Ford can advise you on the vehicles and available Ford finance options.

Current owners of a Ford on the Isle of Wight can also visit us for MOTs, Ford servicing, Ford parts, Ford approved accident repair and car & van rental.

As you are aware, we are now in a four-week lockdown to decrease the rising COVID-19 numbers

I am pleased to inform you that our Service, Bodyshop and Parts departments will remain open as an essential service but possibly with a smaller number of people depending on the demand. All car and van rentals are by appointment

The Government is allowing non- essential retail to operate a click and collect or home delivery service so whilst our showrooms will be closed we will continue to provide a service via email or phone.

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Ford Care Code

As things return to normal, we want to keep our customers safe. That's why we are following the Ford Care Code.

Find out the measures we have in place.

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Premier Ford has recently been named one of the UK’s Best Dealerships To Work For for the third year in a row. This survey and awards programme was designed to identify, recognise and reward the best automotive dealerships to work for in the United Kingdom, benefiting the area's economy, its workforce and businesses.​

Of more than 45 registered dealerships, Premier Ford was one of the 11 that passed the rigorous employer and staff engagement surveys by Best Companies Group to win the right to display the AM Best UK Dealerships To Work For accreditation. Awards were presented at Automotive Management Live at Birmingham’s NEC.​

More than 40 dealerships participated in the inaugural programme with 15 companies honoured as a Best Dealership To Work For. The programme surveyed more than 1,500 employees, making it the largest of its type dedicated to the car retail sector.

Best Dealerships is a celebration of elite employers in the automotive franchised dealer industry who have proven that they know what it takes to create an environment where people love to come to work. The aim of programme is to raise the bar among industry employers, creating excellence and employee engagement that will attract talented people for years to come.

Premier Ford was recognised for providing an outstanding workplace environment that engages its staff and allows them to flourish. The company is committed to ensuring its employees are motivated and happy through a range of benefits, and promotes a positive workplace culture through:

• Understanding that real improvement starts with a commitment from the top.
• Defining their corporate values and living by them.
• Hiring for team and cultural fit.
• Evaluating productivity versus time served.
• Embracing flexibility.
• Hiring and promoting leaders who love what they do.
• Placing trust and respect at the centre of all relationships.

Premier Ford also hosts Christmas dances for staff and their partners, and allows them to take some days as duvet days with no prior notice. 95% of staff receive a monthly bonus based on customer satisfaction, while they receive further appreciation in the company’s annual recognition and long service awards. It also held a free health screening for staff with advice given on general health and fitness.

These awards are in addition to achieving the Ford Chairman's Awards four times in 2007, 2017, 2018 and 2019.

This prestigious award, limited to the top 30 dealers in the UK, recognises dealers that deliver the highest standards of customers satisfaction, quality and outstanding dealer performances across sales and service.

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Premier Ford and Island Youth Trust

Premier Ford is proud to support this local and valuable charity so they can continue to offer dedicated support to children and young adults. As a business, Premier Ford succeeds by creating a happy working community for all staff to work. In turn, we support an established charity that contributes to a healthy and stable community across the Island.

Click Here to visit the Isle of Wight Youth Trust website.